Chief Marketing Officer
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You can use Convictional for a top-level view on company and organization initiatives, align your team to your goals, and maintain context across your organization.
Goals are set as an executive team, and are fed into the rest of Convictional to create alignment throughout the team. Goals are injected into the AI tools found on decision processes to keep the team aligned towards what's most important. Along with the rest of the executive team, you will set the goals for the your organization. These are maintained through success conditions which can be tracked towards each goal.
Here you can track goals from top of funnel targets to marketing campaigns.
As you consider strategic initiatives that align with your organization goals, Convictional provides a centralized location to work collaborate cross-functionally on decisions. This helps keep the team aligned and focused on what is most important.
Some example decisions you could work through:
Refining your brand identity
Developing channel strategies
Creating a partnership program
Selecting a design agency
As these decisions are made, they are then logged into the company's knowledge record. This means as your team is signing deals and creating marketing plans, they can reference back to the decisions relevant to those initiatives.
Convictional uses AI to assist in your decision making to help reduce bias, create task lists to execute on the decision, and even challenge your thinking.
